OVERVIEW

A brand identity project for Leblon Arquitetura, exploring how architectural principles such as balance, contrast, and structure could be translated into a cohesive graphic system across digital and physical applications.

ROLE

Brand design and visual systems, collaborating across identity, typography, graphic and web applications.

PROBLEM

The studio lacked a distinctive visual system that clearly expressed its architectural thinking and approach to structure and form.

APPROACH

Architectural contrasts of light and dark, filled and empty, informed the graphic language. The counterforms of “Leblon,” set in Avenir, became symbols, supported by a custom monospaced typeface, to add consistency.

OUTCOME

A clear and concept-driven identity system, consistently applied across touchpoints and later expanded through the release of the custom typeface Odisseia.