Overview

A sports‑tourism brand shaped by marathon destinations around the world, playing with metrics, and community.

Role

Brand strategy and identity design across logo, typography, color, and guidelines; production of key visuals, social templates.

Problem

Lacked a distinct, scalable identity to express run‑first travel. Visuals and messaging didn’t convey tech‑enabled, personalized experiences, limiting attraction and conversion of the right audience.

Approach

Defined brand pillars (movement, route storytelling, endurance, utility); built a modular symbol and kinetic type system; established a route‑based graphic language (maps, elevation, splits); set accessible color/type rules for outdoor readability.

Outcome

A flexible identity that scales from single events to full trips, improving positioning, speeding up asset production, and ensuring consistent presence across channels, while preparing the ground for future products like a runner wallet, booking MVP, and personalized itineraries.