Overview

Translated holi’s new brand strategy into a cohesive, scalable system across product, website, marketing, and communication.

Role

Senior Product & Brand Designer. Owned the operationalisation of the brand across UX/UI, design system, website, campaigns, social, and print.

Problem

After a major strategic reset, holi had a clear brand vision but no concrete system to support consistent execution across teams and channels.

Approach

Turned the brand book into a living design system, translating principles into reusable components, patterns, and workflows applied across product and marketing.

Outcome

A clear and recognisable brand experience, faster execution across teams, and strong external perception, with many hiring candidates explicitly highlighting the website and overall design clarity as a positive first impression.